BMW 530d M Sport
Marathakam Animated Posters
- Year
- 2025
- Category
- Motion Design
- Role
- Art direction & motion
- Tools
- Photoshop
01 — Overview
Marathakam — Malayalam for emerald. A BMW 5 Series 530d M Sport in emerald green, framed as a pasted street poster against a graffiti wall, then brought to life as an animated poster.
- Automotive
- Motion poster
- Street
- Typography
02 — The challenge
Static artwork competes with video in every feed. The motion has to add depth and attention without turning the poster into noise.
03 — The solution
Layered artwork separated into depth planes, then animated with slow parallax, light sweeps and looping reveals that keep the poster's composition intact.
04 — Process
How it was made.
Still first
Designing a poster that works perfectly as a still frame.
Depth planes
Separating subject, background and type into layers that can move independently.
Motion
Subtle camera drift, light passes and type reveals timed to a seamless loop.
Export
Optimised loops sized for Instagram, stories and Behance.
05 — Gallery
1 frameSee the full presentation on Behance.
06 — Palette
Extracted colour.
Clustered from the artwork itself. Each swatch is sized by how much of the image it covers, and the whole site takes on this project's colour while you're here.
