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Mohanlal — cover

Odin — Immortal

Mohanlal

Year
2024
Category
Key Art
Role
Concept, compositing, colour & typography
Tools
Photoshop

01 — Overview

Mohanlal reimagined as Odin, the All-Father of Norse myth. Heavy blackletter, a stark black field and a cut-out portrait that breaks the frame — a Ragnarok-themed key art in an editorial poster language.

  • Mythology
  • Key art
  • Blackletter
  • Compositing

02 — The challenge

Key art has a fraction of a second to stop a scroll. It has to carry a character, a mood and a story in one frame — and still read at thumbnail size.

03 — The solution

A single dominant figure, a restrained palette and display type treated as part of the image. Micro-type, grain and print artefacts add the editorial texture that makes it feel collectable.

04 — Process

How it was made.

  1. 01

    Concept

    Defining the character, the myth or story behind it, and the one emotion the poster must deliver.

  2. 02

    Composition

    Blocking the figure, the title and negative space at thumbnail size first, then at full scale.

  3. 03

    Compositing

    Cut-outs, lighting passes and colour grading to make every layer belong to the same world.

  4. 04

    Typography

    Display type set into the image, supported by editorial micro-copy, marks and a print finish.

06 — Palette

Extracted colour.

Clustered from the artwork itself. Each swatch is sized by how much of the image it covers, and the whole site takes on this project's colour while you're here.

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